A business model describes how you create, deliver, and capture value. The Business Model Canvas provides a visual framework for designing and analyzing business models. Jobs-to-be-Done reveals the fundamental reasons customers hire your product. Unit economics determines whether your model is sustainable at scale.

Clayton Christensen showed that disruption often comes not from better products, but from business model innovation. New entrants serve overlooked segments with simpler, cheaper offerings, then move upmarket. Understanding disruption helps you both defend against it and leverage it.

In this topic, you will learn to design business models, validate product-market fit, calculate unit economics, and recognize when a pivot is necessary. You will understand the difference between product innovation and business model innovation.